Overview
Luyang (Luna) is currently a PhD candidate within the Marketing and Strategy Section at Cardiff Business School. Her research is in the field of international business, focusing on the adaptation mechanisms of Chinese Multinational enterprises' subsidiaries operating in the developed countries. She holds a Master of Science degree from the University of York. After completing the Master degree, she gained some working experience from Microsoft Shanghai and worked as a Research Associate at Shanghai Jiao Tong University.
Research
Research interests
- MNE international strategy
- Subsidiary performance
- International business-government relations
Teaching
BS2539 Marketing Research--quantitative data analysis
