Overview
Anlan Zhang is a PhD Candidate in the Marketing and Strategy Section at Cardiff Business School. He holds MBA (with Distinction) at Cardiff University, and BA/MA in Journalism. His research interests are focused on international business theories, corporate media coverage, and nonmarket strategy, etc., upon an interdisciplinary basis. Before starting academic career, Anlan had rich working experience in the finance and media sector in China.
Research
Research interests
- International Business theories
- Corporate media coverage
- Nonmarket strategy
Publication
Zhang, A., Xu, Y. and Robson, M. 2022. The legitimacy defeat of Huawei in the media: Cause, context, and process. International Business Review, open access: https://doi.org/10.1016/j.ibusrev.2022.102080
Conference Presentations
Speaking as panelist in the Panel Discussion of 'Tech Cold War and IB Research' (with Ivo Zander; Peter Buckley; Jeremy Clegg and Tony Fang), at the AIB 2022 Annual Conference, Miami, July 2022.
Working paper presentation at the 7th Copenhagen Conference, Denmark, October 2021.
Teaching
- BST710 Understanding Organisations and the Business Environment (Tutor)
- BST711 Global Marketing (Tutor)
- BS3725 Advertising and Marketing Communication Management (Tutor)
Awarded the Certificate of Associate Fellow of AdvanceHE (AFHEA), in July 2022.
