Professor Mirella Yani-De-Soriano
Professor of Marketing
- yani-de-sorianom@cardiff.ac.uk
- + 44 (0) 29 2087 5699
- R01, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Overview
Mirella Yani-de-Soriano (PhD) is Professor of Marketing at Cardiff Business School. She is the Pathway Convenor of the MSc Social Science Research Methods (SSRM) for Management and Business studies.
Mirella held management and consultancy roles at international corporations, such as The Gillette Company, before joining academia. Her research promotes positive social impact by addressing global health and well-being issues through transformative consumer research.
Her main research interests include cross-cultural consumer behaviour, emotions in consumption and retail environments, and online (addiction) consumer behaviour. She has published in leading journals, including the European Journal of Marketing, Journal of Business Research, Journal of Business Ethics, Psychology & Marketing, Computers in Human Behavior, and Journal of Social Marketing.
Biography
Qualifications
- PhD in Marketing, Keele University, UK
- MBA in Management, Bryant University, USA
Professional memberships
- Association for Consumer Research
- American Marketing Association
- British Academy of Management
- European Marketing Academy
Publications
We are currently unable to retrieve the list of publications. Visit our institutional repository.Teaching
Teaching commitments
- MBA People Perspectives
- MSc Behavioural Aspects of Marketing
- SSRM Conducting Research in Marketing and Strategy
- PhD supervision
- MSc supervision
- Transformative consumer research -addiction behaviour and CSR in the online context, such as online gambling; ethical marketing/consumption; service recovery; anti-consumption behaviour, and co-creation
- Emotions in consumption and retail environments
- Cross-cultural research- methodological issues and strategies in developing economies
Research interests
- Transformative co-creation in service research
- Online consumer behaviour
- Emotions, attitudes, values and behaviours in a cross-cultural context
- Anti-consumption
- Ethical consumption/branding
PhD supervision research interests
Supervision
- Transformative co-creation in service research
- Online consumer behaviour
- Emotions, attitudes, values and behaviours in a cross-cultural context
- Anti-consumption
- Ethical consumption/branding
PhD supervision research interests
Current supervision
Images
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