Dr Nicole Koenig-Lewis

Reader in Marketing

Cardiff Business School

: koenig-lewisn@cardiff.ac.uk
: +44 (29) 2087 0967
: E01b, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU

: Available for postgraduate supervision

Dr Nicole Koenig-Lewis is a Reader (Associate Professor) in Marketing at Cardiff Business School, Cardiff University and an affiliate to CAST (Centre for Climate Change and Social Transformations). She is currently the ESRC Wales DTP Pathway Leader (Business Management).

Her research evolves around the themes of customer experiences, sustainable consumption and access-based consumption with a special focus on consumer engagement, the role of emotions and consumer attitudes. Her current projects tackle the theoretical debate about drivers and barriers to sustainable consumer behaviours in contexts such as sustainable consumption, environmentally friendly packaging, access-based consumption, and festivals as agents of change. She is interested in how consumer attitudes towards sustainable consumption are shaped and how we can influence behaviour aiming to inspire truly sustainable approaches to business.

She was the Principal Investigator for the academic research project about consumer attitudes towards the sharing economy funded by the British Academy/Leverhulme Small Research Grant, “Reducing resource use through shared access to consumer goods – identifying subconscious barriers to nudging behaviour change”, (with Bosangit, C.). She has published in internationally recognised journals, such as Journal of Business Research, Journal of Environmental Psychology, Tourism Management, Journal of Services Marketing, Journal of Marketing Management and Annals of Tourism Research. Bridging the gap between academia and the business community, Nicole is working closely with a number of external business partners contributing to raise the profile of the University. Her research and external academic engagement consistently informs her teaching at undergraduate and postgraduate level.

Nicole has been awarded the status of Senior Fellow of the Higher Education Academy in February 2015 and is also a professional certified member of the Market Research Society.

Qualifications

Senior Fellow of The Higher Education Academy (SFHEA), 2015
PhD (University of Wales): "Examining seasonal tourism demand variations in Wales", Swansea University, 2004
Dipl-Kffr Business Management (Dresden University of Technology, Germany), 1998

Additional activities

ESRC Wales DTP Pathway Lead (Management and Business)
Founding member of the Cardiff University SFHEA Network
Member of the School’s Shadow Management Board, 2015-2018
External Examiner for MSc Marketing programme, University of Gloucestershire, 2011-2015
External Examiner for BSc Business Management (Marketing) programme, Brunel University, 2013-2017
Flexible and Executive MBA Programmes, Henley Business School, Reading University, since 2019

Editorial work

Ad-hoc journal reviewer:

Annals of Tourism Research
Tourism Management
Psychology & Marketing
Journal of Business Research
Journal of Marketing Management
Journal of Services Marketing
Regional Studies
Environment & Behaviour
Journal of Cleaner Production
Journal of Business Ethics

Honours and awards

2018 Highly Commended Paper Award at the BrEPS 5th Annual Conference, University of Surrey (Paper: Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A.L., ‘Investigating green materialism among younger and older generations in China and the US: Can sustainable marketing help?’
Best Academic Paper prize at the 4th IPM (Institute of Place Management) Conference, Manchester (Paper: Laura Reynolds, L., Koenig-Lewis, N. & Doering, H. (2017), ‘Questioning the rhetoric of inclusivity in the co-creation of city brands through Bourdieu’s field-capital lens.’
2017. Outstanding Contribution Award 2017, Cardiff University, Oct 2017
2015. Outstanding Contribution Award 2015, Cardiff University, Nov 2015
2014. Academy of Marketing Research Grant Award Winner AMRC Research Funding 2014, Academy of Marketing Research Grant 2014-2015 (with Palmer, A.)
2013. Academy of Marketing Conference Best Paper – Political Marketing Track Prize, Sponsored by Wiley (Paper: Dermody, J, Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A.L. (2013), “Young British Partisan and Non-Voter Attitudes to Attack Election Advertising – Evidence from the 2010 Election Campaign”, In: Doherty, A. M. (ed.): Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Pontypridd: University of South Wales)
2011. Outstanding Reviewer at the Emerald Literati Network Awards for Excellence 2011, selected for the very impressive and significant contribution made as a Reviewer to International Journal of Bank Marketing

Professional memberships

Senior Fellow of HIgher Education Academy (SFHEA)
Certified Member of Market Research Society (CMRS)

We are currently unable to retrieve the list of publications. Visit our institutional repository.

Teaching commitments

BSc Business Management (Year 1): Marketing BS1528 (Module Leader),

MSc Marketing: Fundamentals of Marketing BST350 (Module Leader)

PhD Supervision

MSc Supervision

Research interests

Consumer attitudes (implicit and explicit)
Customer experience and engagement
Sustainable consumption
Sharing Economy/Access-based consumption

Research projects, funding, impact and engagement events

Sharing Economy/Access-based Consumption

British Academy/Leverhulme Small Research Grant, “Reducing resource use through shared access to consumer goods – identifying subconscious barriers to nudging behaviour change”, (with Bosangit, C.), July 2018- Jan 2020
Abu Dhabi University ADU Research Grant 2018-2019, “Exploring motivations of consumers in UEA to participate in the sharing economy”, (with Iyanna, S., Carrigan, M. & Bosangit, C.)
Co-Organiser and Speaker at ESCR Festival of Social Science 2019, Public Event “Renting Pre-owned Goods: The Future of Consumption?”, Cardiff University, Little Man Coffee Ltd., 6 Nov 2019
Co-Organiser and Speaker at ESCR Festival of Social Science 2020, Public Event "Renting consumer goods: sustainable consumption in a post-Covid world?,Cardiff University, 11 Nov 2020, Virtual Event (with Our Closet and Toybox Club),
Cardiff Business School Blog 9 Nov 2020 - Access-based consumption: the way forward towards a more sustainable and circular future?
Co-organiser and Speaker at Aspect annual event series: Building prosperity & wellbeing through social science innovation – “Reducing resource use through shared access to consumer goods: Barriers and motivations”, 22 October 2020, Virtual Event (with Edinburgh Tool Library and Bundlee)
Invited Speaker for BBC Radio 5, Series “What Planet Are We On?” Contribution to Podcast on ‘Mindful Consumption’ and it’s all about the climate change impact of our shopping habitst, 29 Oct 2020
Invited speaker at Panel “What we buy: Buying Second-hand, Renting, Sharing: The Future of Consumption?”, at the Climate Assembly UK, Birmingham, 8 February 2020
Invited Guest Speaker at academic research seminar ‘Lerchenrunde’ at HHL Leipzig Graduate School of Management, Leipzig, Germany, Topic: “Access-based consumption: exploring psychological barriers to renting consumer goods”, 8 Nov 2019

Festival Research Group

Nicole is currently working on a collaborative research project with key stakeholders on the wider role of festivals, past, present and future as part of the Cardiff University Festivals Research Group which was set up in 2016 bringing together academics at Cardiff University.
Creative Cardiff Blog, 29 June 2020, The festival show must go on(line)
Creative Cardiff Blog, 3 April 2017, Swn Music Festival Project - A spotligth on Swn Music Festival - Report Launch
National Eisteddfod Research Project on the visitor experience/engagement, values and legacy impacts of the festival, as well as sustainable travel modes, 2017 & 2018
CUROP project (Cardiff Undergraduate Research Opportunities Programme) 2018: “Influencing the Impact and Legacies of Festivals in Wales: A spotlight on 2018 National Eisteddfod Cardiff”, Cardiff University (Centre for Education and Innovation) http://blogs.cardiff.ac.uk/business-school/2019/04/25/wonderful-and-unique-our-curop-experience-at-the-national-eisteddfod-of-wales/
Invited Guest Speaker at public event 'Sport and Cultural Events: Enhancing the quality of event impact evaluations', Cardiff University, School of Geography and Planning, 6th February 2019

Public Value and Sustainability

Book Editor - Lindgreen, A., Koenig-Lewis, N., Kitchener, M., Brewer, J. D., Moore, M. H. and Meynhardt, T. (Eds) (2019), Public Value: Deepening, Enriching, and Broadening the Theory and Practice. Abingdon, Routledge. (ISBN 978-1-138-05966-5), https://www.cardiff.ac.uk/news/view/1707143-research-for-business,-society-and-communities
International Development Scheme Funding 2016, Cardiff Business School, Cardiff University, “Public Value cooperation” with Prof Timo Meynhardt, https://www.cardiff.ac.uk/news/view/1025436-working-lunch-with-public-value-advocate; https://www.cardiff.ac.uk/news/view/1251233-making-an-impact
AMRC Research Funding 2014, Academy of Marketing Research Grant 2014-2015 “Adoption of ecologically friendly packaging material – an assessment using Implicit Association Test”, Koenig-Lewis, N., Palmer, A.
ESRC IAA Business Boost Funding 2019, ‘Consumers’ evaluation of tea packaging – communicating the right benefits to influence sustainable consumption’, Lead Applicant, with Bosangit, C. & Adwell Foods Ltd. - Welsh Brew, Cardiff University, 1st Feb to 31st March 2019
Welsh Government (Food & Drink Wales Cluster Network) 2018/2019, Innovation Partnership in Action Programme, “Creation of health promoting tea using welsh honey and medicinal plants -Working with four collaborators from conception to route to market” Lead applicant Adwell Food Ltd, Collaborative partners - Cardiff University: School of Pharmacy and Cardiff Business School, 29th Oct 2018 to 1st March 2019

Conference Organisation & Track Chairs

ICRM2018 Conference Co-Chair - 26th International Colloquium in Relationship Marketing "Public Value and Relationship Marketing: Value Co-Creation for Society, Cardiff Business School, 11-14 Sep 2018 (with Toon, M.);
Conference Co-Chair of the 1st WPGRC – Welsh Postgraduate Research Conference in Business Management and Economics, Cardiff Business School, Cardiff University, Cardiff, UK, 19th June 2019 (with De Luca, L. & Daunt, K.);
Track Chair “Challenges and opportunities in the sharing economy”, 43rd Annual Conference of the Macromarketing Society, 10-13th July 2018, Leipzig, Germany (with Bosangit, C.)

PhD supervision research interests

I am interested in supervising PhD students in the areas of:

Sustainable consumption
Sharing economy/Access-based consumption
Customer engagement
Customer experience and emotions over time

Current supervision

Past projects

Main supervisor for Laura Reynolds “A Critical Approach to Place Branding Governance: From ‘Holding Stakes’ to ‘Holding Flags’”, June 2015 – Sep 2018, Cardiff University, PhD, Co-Supervising with Prof Ken Peattie & Dr Heike Doering (awarded 2018)
Co-Supervisor (50%) for Kate Stacey “Measuring the Experiential Values of Food Festivals in Wales”, Swansea University, Sep 2009 – Feb 2013, Co-Supervising with Dr J. Probert (awarded 2013)

Areas of expertise

External profiles

Blog