Professor Gordon Foxall

Overview

Gordon Foxall is Distinguished Research Professor at Cardiff Business School, Cardiff University  where he is responsible for research in Consumer Behaviour Analysis and the Marketing Firm  and Visiting Professor in Economic Psychology at the University of Durham.

He holds PhDs in industrial economics and business (University of Birmingham) and in psychology (University of Strathclyde), and a higher doctorate (DSocSc), also from the University of Birmingham. He is the author of over 200 refereed papers and more than 20 books.

He has held visiting appointments at the Universities of Michigan and Oxford. A Fellow of the British Psychological Society (FBPsS) and of the British Academy of Management (FBAM), he is an Academician of the Academy of Social Science (AcSS). His research interests are in psychological theories of choice and their neuroeconomic underpinnings and in the explanation of consumer choice and the behaviour of the marketing firm.

His work on the behavioural psychology and behavioural economics of consumer choice has inaugurated a new area of research, Consumer Behaviour Analysis, which brings behavioural economics and behavioural psychology to the investigation of consumer and marketer behaviour in the natural settings of contemporary markets.

The most recent monograph to emerge from this research programme, The Marketing Firm: Economic psychology of Corporate Behaviour, co-authored with Kevin Vella, was published by Edward Elgar in 2011. Elgar is also the publisher of his Handbook of Developments in Consumer Behaviour (2012) co-edited with Victoria Wells.