Professor Luigi M. De Luca
Associate Dean for Doctoral Studies, Professor of Marketing and Innovation
- delucal@cardiff.ac.uk
- +44 (0) 29 2087 6886
- B09b, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Overview
Luigi M. De Luca (Ph.D., Bocconi University) is Professor of Marketing and Innovation at Cardiff Business School, Cardiff University, which he joined in 2009. Luigi is the School’s Associate Dean for Doctoral Studies.
Luigi is co-founder (together with Dr Tim Edwards) of the following initiatives:
- Innovation @ Cardiff (I@C) Research Group, Cardiff Business School
Responsible Innovation Network (RIN), AHSS College, Cardiff University
Luigi’s research, teaching and executive education revolve around the themes of Innovation, Marketing Strategy, Knowledge and Organizational Learning, Big Data and Decision-Making. His work has been published in the Journal of Marketing, Journal of Product Innovation Management, Research Policy, Industrial Marketing Management, and Journal of Personal Selling and Sales Management, among others. Luigi serves in the editorial board of Industrial Marketing Management, Journal of Product Innovation Management, and Journal of Global Scholars of Marketing Science.
Luigi was born in Cosenza, Italy, in 1978.
Biography
Qualifications
- 2007 Ph.D. in Business Administration and Management, Bocconi University
- 2002 MSc in Marketing and Innovation Management, Bocconi University
Editorial work
Editorial board member:
- Journal of Product Innovation Management
- Industrial Marketing Management
- Journal of Global Academy of Marketing Science
Conference Track Chair for EMAC and GMC
Ad-hoc journal reviewer:
- Journal of Marketing
- Journal of Product Innovation Management
- Journal of Management Studies
- British Journal of Management
- Industrial Marketing Management
- International Marketing Review
Professional memberships
- American Marketing Association
- European Marketing Academy
- Product Development and Management Association
Publications
We are currently unable to retrieve the list of publications. Visit our institutional repository.Teaching
Teaching commitments
- Entrepreneurial Marketing (BST192)
- Conducting Research in Marketing and Strategy (BST212)
- MBA Business Plan (BST525)
Research interests
- Innovation
- Marketing Strategy
- Learning and Organizational Knowledge
- Big Data and Decision-Making
PhD supervision research interests
- Innovation
- Big Data and Decision-Making
Supervision
- Big Data and Artificial Intelligence in the context of Organisational Decision-Making
- Innovation, including organisational innovation, product and service innovation, and responsible innovation