Dr Andy Ng
Lecturer in Marketing
- nga4@cardiff.ac.uk
- +44 (0)29 2251 0204
- E28, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Overview
I am a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. My research primarily focuses on how cultural factors affect consumer decision-making and consumption behaviours, informing the basics of successful cross-cultural marketing strategies.
Biography
Qualifications
- PhD in Social and Personality Psychology, York University, Canada (2015)
- MA in Social and Personality Psychology, York University, Canada (2010)
- BA (Honours) in Psychology, York University, Canada (2007)
Professional memberships
- Society for Consumer Psychology
- International Association for Cross-Cultural Psychology
Academic positions
- 2020 - present: Lecturer (Assistant Professor) in Marketing, Cardiff Business School, Cardiff University
- 2017 – 2020: Assistant Professor of Marketing, Sabanci Business School, Sabanci University (Turkey)
- 2015 – 2017: Postdoctoral Research Associate of Marketing, Gies College of Business, University of Illinois at Urbana-Champaign (United States of America)
Speaking engagements
- Congress of the International Association for Cross-Cultural Psychology, Online (2022)
- Marketing Science Conference, Online (2021)
- Koç-Özyeğin-Sabancı Marketing Workshop, Istanbul, Turkey (2018)
- Culture Psychology Preconference of the Annual Meeting of Society of Personality and Social Psychology, San Antonio, TX, United States of America. (2017)
- Association for Consumer Research Conference, Berlin, Germany (2016)
- Congress of the International Association for Cross-Cultural Psychology, Reims, France (2014)
- Annual Convention of Canadian Psychological Association, Quebec City, QC, Canada (2013)
- Annual York/University of Toronto Social, Personality, and Abnormal Psychology Conference, Toronto, ON, Canada (2013)
- Advertising and Consumer Psychology Conference, Singapore (2012)
- Annual Convention of Canadian Psychological Association, Halifax, NS, Canada (2012)
- Annual York/University of Toronto Social, Personality, and Abnormal Psychology Conference, Toronto, ON, Canada (2011)
- Annual Convention of Canadian Psychological Association, Winnipeg, MB, Canada (2010)
Committees and reviewing
Editorial Board Membership
- International Journal of Social Psychology (2021 - present)
Ad-Hoc Peer Reviewing
- Grant
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United States-Israel Binational Science Foundation
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- Journals
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Attention, Perception, and Psychophysics; Australian Journal of Psychology; British Journal of Social Psychology; Canadian Journal of Experimental Psychology; Cultural Diversity and Ethnic Minority Psychology; Current Psychology; Frontiers in Psychology; International Journal of Intercultural Relations; International Journal of Social Psychology; Journal of Cross-Cultural Psychology; Journal of Experimental Social Psychology; Journal of Leisure Research; Personality and Individual Differences; Visual Cognition
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- Conferences
- American Marketing Association Summer Marketing Educators’ Conference; American Psychological Association Conference; Asian Conference on Psychology and the Behavioral Sciences; Association for Consumer Research Conference; National Multicultural Conference and Summit; Society for Consumer Psychology Conference; Society for Personality and Social Psychology Conference
Committee Membership
- Member of Race Equality Committee (2021 - present)
Publications
We are currently unable to retrieve the list of publications. Visit our institutional repository.Teaching
Current teaching (2022/23)
- Services Marketing (MSc) (Module Leader)
- Marketing (BSc) (Module Co-Leader)
- Marketing Research (BSc) (Lecturer)
Past teaching
- Marketing Project (MSc) (Module Leader)
- Marketing (BSc) (Module Co-Leader)
- Buyer Behaviour (BSc) (Module Co-Leader)
- Services Marketing (MSc) (Lecturer)
- International Business (MBA) (Lecturer)
- MBA dissertation supervision
- MSc project supervision
Research interests
- Consumer attitudes
- Consumer choice and decision making
- Cross-cultural consumer behaviour
Supervision
I am interested in supervising PhD students who would like to pursue quantitative research in cross-cultural consumer behaviour.