Katerina Boncheva

Overview

Katerina is a PGR within the Marketing and Strategy Section at CARBS. Her research, supported by the Cardiff Business School Doctoral Scholarship Programme, is in the field of international marketing, more precisely focusing on the phenomenon of reverse internationalization. She holds MA in Corporate Communications, Marketing and PR from the University of Leeds, a degree supported by the FCO Chevening Scholarship. In the time since completing her BcS in E-business and Digital Marketing and Mastres' and commencing the doctoral studies, she gained some working experience in the field of project management, marketing consultancy and communications and events management in the non-governmental sector.

Research Interests: International Marketing Strategy, International Business, International Performance

Qualifications:

• MA Corporate Communications, Marketing and PR,  Leeds University Business School, UK


• BSc E-business, Ss. Cyril and Methodius University, North Macedonia

Awards:

• Chevening Scholarship for exceptional young leaders from developing countries to pursue Master's degree in the UK, provided by the FCO ( 2017/18)


• Cardiff Business School Doctoral Scholarship Programme  to pursue PhD degree (2021-2024)

Profesional Memberships:

• American Marketing Association


• British Academy of Management


• European Marketing Academy


• Academy of International Business

Conferences:

• Doctoral SImposium Presentation - AMA Global Marketing SIG Conference , June 2022, Crete, Greece


• Poster Presentation - 2nd Welsh Postgraduate Research Conference, June 2022, Cardiff Business School, Cardiff UK