Our researchers improved fertility knowledge in Japan to help increase its declining birth rate.

Birth rates have been declining across the world, causing concern for future generations and economic impacts. Japan has experienced a pronounced birth rate decline over the last 50 years.

Researchers from the Fertility Studies research group at the School of Psychology provided crucial insight into fertility knowledge that is helping Japan to increase birth rates and accelerate timing of births.

The research team found that a lack of fertility knowledge is negatively affecting fertility health within populations. Their research led to drastic policy change, with Japanese Government providing educational interventions to improve fertility outcomes.